The Role of Social Responsibility of the Egyptian Private Hospitals in Overcoming the COVID-19 Pandemic

Autor: Nehal Mohammed Allam
Rok vydání: 2022
Předmět:
Zdroj: International Journal of Customer Relationship Marketing and Management. 13:1-15
ISSN: 1947-9255
1947-9247
DOI: 10.4018/ijcrmm.307562
Popis: With the increase risks associated to COVID-19 all over the world, many firms in different sectors have participated by providing immediate assistance to relief the pandemic’s negative effects, this paper explores the role of Egyptian private hospitals’ social responsibilities in comfort undesirable impacts of the COVID-19. Based on the collected data from 303 workers in private hospitals (doctors, nursing staff, and administrative staff), the results show that Egyptian private hospitals that are socially committed to their employees are likely to apply the activities of overcoming COVID-19 compared with those activities applied to their patients and the external parties (government, community, and the environment). This requires increasing private hospitals’ attention to their societal role towards patients and other external parties that deal with them.
Databáze: OpenAIRE