Bikes or Drones to the Consumer: The Logistical Challenge of the Last Mile

Autor:	Pablo Caballero, Pau Garcia-Milà, Carlos Cordon, Teresa Ferreiro Vilarino
Rok vydání:	2016
Předmět:	business.industry Brand awareness Big data Enterprise architecture Business Marketing Business model Value chain Drone
Zdroj:	Strategy is Digital ISBN: 9783319311319
Popis:	This chapter delves into the logistics and transportation section of the value chain and analyzes the challenges and opportunities arising from the massive rise in the volume of e-commerce. We use examples of traditional players like Yamato Logistics, which is relying on big data to survive, as well as new players from other industries, like Uber and Amazon, which are leveraging their big data know-how to enter an industry that, up until now, was only accessible to a few.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ea6c3f739163e23b66479e78b531924c https://doi.org/10.1007/978-3-319-31132-6_5 Zobrazit plný text záznamu