A Study on the Communication Effect of Branded Content on YouTube : Focusing on Corporate Reputation and Types of Information Source
| Autor: | Mo Ran Yi, Hae-soo Lee |
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| Rok vydání: | 2022 |
| Zdroj: | Journal of Media Economics & Culture. 20:7-41 |
| ISSN: | 1599-8258 |
| DOI: | 10.21328/jmec.2022.5.20.2.7 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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