Creating Retail Web Sites for Different Consumer Shopping Orientations

Autor:	Roxanne Stell, Nita Paden
Rok vydání:	2002
Předmět:	Human-Computer Interaction business.industry Management of Technology and Innovation The Internet Advertising Marketing business Target market Web site
Zdroj:	Journal of Internet Commerce. 1:3-16
ISSN:	1533-287X 1533-2861
Popis:	As the number of Web sites continues to expand and consumers increase their use of the Internet, companies must find ways to convert visitors to buyers and boost return visits to their sites. Most sources that offer guidelines for developing Web sites assume that all Internet shoppers are the same. An examination of customers' shopping orientations would, however, indicate that this is unlikely to be the case. To develop a more effective Web site, it is important to consider the shopping orientations of the target market. This article describes five different shopping orientations and offers ways to address these differences when creating a Web site.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e95c0b18d013518a18cd70c2c0dc8beb https://doi.org/10.1300/j179v01n01_02 Zobrazit plný text záznamu Plný text ve formátu PDF