Master Teaching Revisited Pursuing Excellence from the Students' Perspective
| Autor: | Denise T. Smart, Craig A. Kelley, Jeffrey S. Conant |
|---|---|
| Rok vydání: | 1991 |
| Předmět: |
Marketing
Value (ethics) media_common.quotation_subject 05 social sciences Perspective (graphical) 050301 education Student engagement Education Excellence 0502 economics and business Pedagogy ComputingMilieux_COMPUTERSANDEDUCATION Mathematics education 050211 marketing Communication skills Psychology 0503 education Effective teaching media_common |
| Zdroj: | Journal of Marketing Education. 13:1-10 |
| ISSN: | 1552-6550 0273-4753 |
| DOI: | 10.1177/027347539101300202 |
| Popis: | This article examines effective teaching from the student perspective. Results indicate students value marketing educators who possess strong communication skills, are genuinely caring, and inject a real-world perspective into their classes. Additional insights were gained by asking the students who participated in the study about lecturing, course syllabi, student involvement and class discussion, the evaluation of student performance, and the development of student rapport. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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