| Popis: |
The late local news is watched by millions of people across the country and generates significant revenue for local stations, but new technologies have changed the way people consume television. The purpose of this study is to analyze the effect of time-shift technology on the ratings of local stations in the top four markets. The researcher studied the quality of broadcast prime-time programming as well as the ratings of network prime-time and the late local news in the top four markets to determine how time-shift technology changed television consumption patterns. The data analyzed showed that despite constant television usage, the ratings of broadcast prime-time and its lead-out, the late local news, declined over the last 20 years while the quality of network prime-time was not to the standard of previous decades. Therefore, time-shift technology and quality appeared to change the viewing habits of the audience subsequently having a detrimental effect on the ratings for networks and stations. |
