Twenty Years of the Journal of Marketing Theory and Practice

Autor:	Allison Ringer, Michael Jay Polonsky
Rok vydání:	2012
Předmět:	Marketing Work (electrical) business.industry media_common.quotation_subject Marketing theory Sociology Public relations business Focus (linguistics) Diversity (politics) media_common
Zdroj:	Journal of Marketing Theory and Practice. 20:243-262
ISSN:	1944-7175 1069-6679
DOI:	10.2753/mtp1069-6679200301
Popis:	This paper reviews the work published in JMTP during its first 20 years. It finds extensive global coverage in terms of authors and material, despite a U.S. emphasis. In addition, a diversity of topics is covered and is making a significant contribution, as defined by citations, to broader academic discourse. The works published have a strong applied focus, although this might be expected to have been higher given the journal's applied foundations. The paper also identifies the most prolific individuals and institutions, based on the number of articles published and citations to those articles. The paper concludes that JMTP has made a valuable contribution to marketing academia and its global recognition continues to grow.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e932b461c3bc7a47620946281a7da736 https://doi.org/10.2753/mtp1069-6679200301 Zobrazit plný text záznamu Plný text ve formátu PDF