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This study discusses contemporary da’wah approach towards non-Muslim community in Malaysia considering the diversity of races and cultural background of the country at large. The development of modernization in civilized society coupled with recent trends such as globalization and technological advancement today poses a great challenge for da'wah activity towards non-Muslims. For Muslims, the basic sources of references pertaining to human life can be solved through the teachings of Al-Quran and As-Sunnah. Both sources serve to answer and resolve all questions and difficulties faced by human beings regardless of race and religion. However, the existing challenges require Muslim preacher or Da’i to have a capability and ability in managing the best da'wah strategy in this rapidly developing era, otherwise the process of da'wah and the delivery of knowledge turns to be increasingly difficult. Therefore, this study discusses the application of the concept and effectiveness of the current appropriate da’wah approach to non-Muslims in Malaysia. Non-Muslims were selected as respondents to obtain more accurate research results in the effectiveness of the da'wah efforts. The study also discusses a da'wah approach which is relevant to the present and future environment. Using qualitative document analysis technique, this study will analyze secondary data related to current trends in da’wah and its exiting issues. All the data will be discussed and presented according to the specific themes. The findings showed that there were many approaches that can be used for da'wah purposes to non-Muslims such as Da’wah Bi al-Hikmah and Da’wah Bi al-Hal. This study will contribute to the da’wah progress in Malaysia. In such a way, the Islamic da'wah process will continue to grow and the da'wah will be able to be an agent of social change and be able to build a strong civilized society in terms of Aqidah, Akhlak, Ibadah and Mualamat. |
