Consumer activity evaluation in relation to the purchase of food products of a certain regional affiliation
| Autor: | Tatyana I. Ashmarina, Tatiana V. Biryukova, Nadezhda V. Surkova |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | IOP Conference Series: Earth and Environmental Science. 650:012021 |
| ISSN: | 1755-1315 1755-1307 |
| Popis: | In modern conditions of competition in the food market, a number of factors that have an additional impact on consumer preferences are of particular importance for manufacturers. This issue is particularly relevant for producers of natural food products, where the combination of product characteristics with its regional affiliation will provide an additional competitive advantage and make mutually beneficial relationships with the consumer. At the moment, from the consumer’s point of view, the regional origin of the product is based on the perception of certain parameters, but there is no general opinion on this issue among buyers. This study identifies the main criteria that determine the regional origin of the product from the consumer’s point of view. On the basis of which the analysis of consumer activity in relation to the purchase of food products of a certain regional affiliation in Moscow was made. The results of the study represent the main parameters on the basis of which the consumer’s perception of the regional affiliation of the product occurs. The role of each factor in forming the consumer’s opinion about the regional affiliation of the product is analyzed. The correlation of consumers’ interest in produced regional products of high quality using traditional technologies is noted. The consumer’s perception of the necessary attributes to identify the regional origin of the product is evaluated. The main conclusions regarding the assessment of consumer activity in relation to the purchase of food products of a certain regional affiliation are presented. |
| Databáze: | OpenAIRE |
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