The Effects of Mothers' Childrearing Attitudes on Consumer Socialization and the Evaluation of Children's Character Fashion Products
| Autor: | Hyun Jeong Jin, Keang Young Kang |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
Consumption (economics)
Polymers and Plastics Materials Science (miscellaneous) media_common.quotation_subject Human Factors and Ergonomics Hostility Social value orientations Affect (psychology) Moderation Industrial and Manufacturing Engineering Social relation Arts and Humanities (miscellaneous) medicine Consumer socialization medicine.symptom Psychology Social psychology Social Sciences (miscellaneous) Autonomy media_common |
| Zdroj: | Journal of the Korean Society of Clothing and Textiles. 37:704-714 |
| ISSN: | 1225-1151 |
| DOI: | 10.5850/jksct.2013.37.5.704 |
| Popis: | Diverse characters have been recently used in fashion products for children. The degree to which parents accept children`s opinions or attitudes when they engage in dialogue may be connected with consumer socialization and affect the criteria for the evaluation of character fashion products. This study examined the effects of mothers` childrearing attitudes on consumer socialization and the evaluation criteria for character fashion products for children. A questionnaire was conducted via the Internet on 310 mothers with children aged between four and twelve. The results of the study showed: First, childrearing attitudes were divided into four dimensions: hostility, autonomy, acceptance, and control. Consumer socialization was divided into communication in regards to consumption, consumption control, and the awareness of social relations. The evaluation criteria for character fashion products for children were divided into educational/utilitarian values, emotional values, and social values. Second, mothers were divided into an acceptance group, a moderation group, and a hostility group based on childrearing attitudes. The group with hostile childrearing attitudes had control over their children`s consumption and were conscious of others in the process of consumption. The group with accepting childrearing attitudes considered educational/utilitarian values and emotional values when they purchased character fashion products for children. The group with hostile childrearing attitudes considered social values. Third, autonomous childrearing attitudes had the largest influence on communication in regards to consumption. Controlling childrearing attitudes had the largest influence on consumption control and the awareness of social relations. Controlling childrearing attitudes had the largest influence on social/utilitarian and emotional values; however hostile childrearing attitudes had the largest influence on social values. |
| Databáze: | OpenAIRE |
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