The Effects of Characteristics of Virtual Influencers and Source Credibility on Consumer Responses : Focusing on the Moderating Role of Perceived Humanness
| Autor: | Jin Kyun Lee |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | The Korean Journal of Advertising and Public Relations. 24:347-385 |
| ISSN: | 1738-2475 |
| DOI: | 10.16914/kjapr.2022.24.4.347 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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