Popis: |
The current study offers several insights into the relationship between the features of digital activism and the ability of groups with limited protesting powers, such as soldiers in mandatory military service in Israel, to protest and promote social change. Moreover, it points to a unique configuration of collective identity, which is rooted not in organised collective action, but in a rhizomatic process taking place beneath the surface. The fragmented voices of these soldiers come together in the cybernetic sphere as a quasi-transparent net to form a canonical collective voice. This unique configuration seems to bridge the two existing concepts of digital activism, one of which tends to underestimate the importance of the collective, while the other believes that, despite the action of individuals, the group remains the dominant structure. |