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espanolIntroduccion. Frente a la atribucion al progreso comunicativo de un imperativo politicamente democratizador, Bauman, en su postuma Retrotopia, describe la red como flujo individualista de autorreproduccion expansiva que forma un «vecindario indefinido global» de «servidumbre voluntaria». Metodo. Analisis fenomenologico del diagnostico de Bauman mediante revision de sus obras. Adoptada la perspectiva del «vecindario indefinido», examinar si las tendencias de la red pueden interpretarse como consumismo masivo igualitario o como imperativamente democratizadoras. Resultados. La proposicion de que la red global de comunicacion interindividual generaliza una «servidumbre voluntaria» merece ser planteada en proyectos de investigacion empirica como hipotesis contrastable. Discusion. La red ecumenica de prosumidores que constituye el «vecindario indefinido» en la globalizacion liquida necesita ser visible en todos los ambitos sociales y en el mercado. Conclusiones. La condicion para establecer una relacion entre teoria critica y empiria es circular: requiere describir la “visibilidad” por medios cuantitativos como suma de elecciones individuales. EnglishIntroduction. Contrary to the attribution to the communicative progress of a politically democratizing imperative, Bauman, in his posthumous Retrotopia, describes the Internet as an individualistic flow of expansive self-reproduction that forms a “global undefined neighbourhood" of “voluntary servitude”. Method. Phenomenological analysis of Bauman's diagnosis by reviewing his works. Once the perspective of the "undefined neighbourhood was adopted", an examination was conducted on whether the trends of the Internet can be interpreted as egalitarian mass consumerism or as an imperatively democratizing force. Results. The proposal that the interindividual global communication network creates a widespread "voluntary servitude" deserves to be considered in empirical research projects as a testable hypothesis. Discussion. The ecumenical network of prosumers that constitutes the "undefined neighbourhood" in liquid globalization needs to be visible in all social spheres as well as in the market. Conclusions. The condition for establishing a relationship between critical and empirical theory is circular: it requires describing "visibility" by quantitative means as the sum of individual choices. |
