A Market/Value Based Approach to Satisfy Stakeholders of Higher Education

Autor:	Gordon W. McClung, Mary W. Werner
Rok vydání:	2008
Předmět:	Marketing Strategic planning Higher education business.industry media_common.quotation_subject Social change Business value Education Product (business) Value (economics) Institution Economics business Market value media_common
Zdroj:	Journal of Marketing for Higher Education. 18:102-123
ISSN:	1540-7144 0884-1241
DOI:	10.1080/08841240802100345
Popis:	What value does the university offer in terms of economic and social development? Having stakeholders question the contribution and value of colleges and universities is not new nor is it unique to American universities. Institutions of higher education are currently facing a crisis of confidence by parents, prospective students, alumni, congressional committees, and the media. Many stakeholders are concerned about the value provided by colleges and universities. Although there has been an effort to call attention to the issue and to examine select educational processes, there is a dire need to address all aspects of the university product. This article provides a market-based paradigm to help university/college administrators understand the critical aspects of identifying, defining, managing, and delivering superior value to all stakeholders of the institution. This article also provides a university planning process model for incorporating value in the strategic planning process of any universi...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e8335f2017c331ad6bd39c10b74f04ed https://doi.org/10.1080/08841240802100345 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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