| Popis: |
It is not difficult to find stereotypes, or ideas about personal characteristics, of the heavy television viewer. It is a symptom of the culture that there is much less, if any, attention or stereotype attached to the particularly light viewer. A survey amongst over 2500 respondents in BARB's Television Opinion Panel asked them to say how much they agreed or disagreed that each of 12 descriptions applied for heavy or for light viewers. Six scales were positive and referred to intellectual abilities and achievements; six scales were negative and dealt with various attitudes and behaviours. It is clear that these characteristics are felt to apply in different ways to heavy and light viewers; but differences also depend on the perceived age of viewers. Since teachers are defined as being of high socioeconomic status, and since their perceptions of schoolchildren have been reported to affect their relationships in the classroom and possibly therefore also pupils’ attainment, it is of interest to expl... |
