Believe it or not: Credibility of blogs in tourism

Autor:	Julia E. Blose, Bing Pan, Rhonda W. Mack
Rok vydání:	2008
Předmět:	Tourism marketing Tourism Leisure and Hospitality Management Credibility Perceived credibility Marketing communication Advertising Business Dimension (data warehouse) Marketing Tourism Test (assessment)
Zdroj:	Journal of Vacation Marketing. 14:133-144
ISSN:	1479-1870 1356-7667
Popis:	This study examines the use of blogs as a means of tourism marketing communication. Using a scenario-based approach, an online experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional word-of-mouth. The findings suggest that while consumers do not generally equate the overall credibility of blogs with that of traditional word-of-mouth, some consumers do appear to attribute similar levels of authoritativeness, a dimension of credibility, to them.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e71621912229aa077bf20ddbc14f9825 https://doi.org/10.1177/1356766707087521 Zobrazit plný text záznamu