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In an increasingly standardized global society, there is a growing demand for differentiating elements of territories. Components such as natural and built heritage, culture, history and traditions are thus understood as distinguishing, conferring notoriety and competitiveness. In Portugal, the low density areas, depressed or fragile, are in this horizon, the ones that can benefit most from this unprecedented, due to the urgency they show in attracting people and the indisputable need to generate development, create sources of wealth and opportunities. Based on this argumentation, the development strategies anchored in the preservation and sustainable valorization of the endogenous and inimitable resources of the territories, to which innovation, creativity and scale, should be increasingly prioritized. This study aims to highlight the processes of territorial development that are related to public policies that affect the potentialities of the territory of the municipality of Mértola [Portugal]. Thus, it is concluded that there is a greater need and involvement of all local tourism agents, as well as an increase in the incentive for the entire population to boost this increasingly important "engine" of economic and social development in this territories. |
