Temptation and prevention provided by the gambling industry: Main and interactive effects on gamblers

Autor:	Jean-Charles Chebat, Linda Lemarié
Rok vydání:	2015
Předmět:	Marketing Persuasion Interactive effects media_common.quotation_subject Advertising Temptation Psychology Social psychology media_common
Zdroj:	Recherche et Applications en Marketing (English Edition). 30:51-63
ISSN:	2051-5707
Popis:	Our study investigates the effects of pro versus anti-gambling messages funded by the gambling industry. Paradoxically, our results show that anti-gambling ads funded by the gambling industry enhance gambling intent as do pro-gambling ads. We propose some suggestions related to the ways this finding should guide public policies.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e6a891f2030d90279433353271dbd400 https://doi.org/10.1177/2051570715604319 Zobrazit plný text záznamu