THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY
| Autor: | Donata Tania Vergura, Giada Mainolfi |
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| Rok vydání: | 2019 |
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| Zdroj: | Global Fashion Management Conference. 2019:18-21 |
| ISSN: | 2288-825X |
| DOI: | 10.15444/gfmc2019.01.02.03 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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