International Performance Antecedents in Emerging Market SMEs: Evidence from China

Autor:	Patriya Tansuhaj, Gary Knight, Man Zhang
Rok vydání:	2014
Předmět:	Marketing Antecedent (grammar) Scholarship Point (typography) International business Business Business and International Management China Emerging markets International marketing Test (assessment)
Zdroj:	Journal of Global Marketing. 27:161-177
ISSN:	1528-6975 0891-1762
DOI:	10.1080/08911762.2013.875242
Popis:	Emerging market countries are characterized by weaknesses in institutions, infrastructure, and other public resources to support business. Small and medium-sized enterprises (SMEs) typically endure limited private resources. Despite such deficiencies, emerging-market SMEs are participating increasingly in international business. The authors examine orientations and strategies that engender superior international performance among SMEs from emerging markets. They develop and test a model using a large dataset of Chinese SMEs to examine the antecedent roles of market culture, international orientation, and international marketing strategy. Findings point to these constructs as significant drivers of international performance. Implications for scholarship and practice are offered.
Databáze:	OpenAIRE
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