Perceived Firm Innovativeness: Innovation is in the Eye of the Customer
| Autor: | Line Lervik-Olsen, Seidali Kurtmollaiev, Tor W. Andreassen |
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| Rok vydání: | 2020 |
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| Zdroj: | Academy of Management Proceedings. 2020:21953 |
| ISSN: | 2151-6561 0065-0668 |
| DOI: | 10.5465/ambpp.2020.21953abstract |
| Popis: | Although customers are the final judges of innovations, they are rarely asked about their opinion about their firms’ innovation efforts. Existing research largely focuses on the opening the black b... |
| Databáze: | OpenAIRE |
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