The Effect of Instagram Influencer Marketing Mix on Brand Attitude and Purchase Intention: Focusing on the Moderating Effect of Consumption Value
| Autor: | Soon-Bum Jung, Chul-Jung Kim |
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| Rok vydání: | 2022 |
| Zdroj: | The e-Business Studies. 23:213-235 |
| ISSN: | 2466-1716 1229-9936 |
| DOI: | 10.20462/tebs.2022.8.23.4.213 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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