An Investigation into the Roots of Salesforce Alcoholism

Autor: Larry S. Lowe, Patricia Bowen, Richard Ayres
Rok vydání: 2015
Předmět:
Zdroj: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
DOI: 10.1007/978-3-319-16946-0_162
Popis: Research on abusive drinking behaviors of marketing and business students was conducted. Preliminary results support the business manager premise that abusive drinkers are attracted to sales careers. While the research is supportive of management views, there is need for greater analysis in the area of the causes of sales-force alcoholism.
Databáze: OpenAIRE