Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model

Autor:	Bert Wolfs, Sudhindra Bhat, Shampa Nandi
Rok vydání:	2019
Předmět:	Marketing Hierarchy of effects Advertising Psychology
Zdroj:	Indian Journal of Marketing. 49:7
ISSN:	0973-8703
DOI:	10.17010/ijom/2019/v49/i3/142143
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e5a34f46838fc50e134a024487f35c60 https://doi.org/10.17010/ijom/2019/v49/i3/142143 Zobrazit plný text záznamu