| Autor: |
Patricia L. Maclachlan, Kay Shimizu |
| Rok vydání: |
2022 |
| Zdroj: |
Betting on the Farm ISBN: 9781501762123 |
| DOI: |
10.7591/cornell/9781501762123.003.0005 |
| Popis: |
This chapter details the story of two co-ops that have strived to do well by their farmers: JA Kamimashiki in Kumamoto Prefecture and Nagano Prefecture's JA Saku Asama. The Kumamoto case recounts how a local co-op employee and then independent farm organizer almost single-handedly mobilized one branch's deeply conservative rice farmers behind new production strategies that included diversification into vegetable production and the corresponding reconfiguration of farmland. The story of JA Saku Asama in Nagano Prefecture, by contrast, is one of cooperation between entrepreneurial vegetable farmers and responsive co-op leaders in the implementation of production and collection strategies that add value to member product. The chapter illustrates how an aging farm population can both motivate and constrain strategic reform. It also looks at the evolving relationship between co-ops and incorporated farm enterprises, and considers how co-op reform is a social as well as economic process. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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