Integrating dynamic segmentation and portfolio theories for better customer portfolio performance

Autor:	Kenichi Suzuki, Jean Laurent Viviani, Ayuko Komura
Rok vydání:	2021
Předmět:	Marketing Market segmentation Operations research Strategy and Management 0502 economics and business 05 social sciences Portfolio 050211 marketing Profitability index Segmentation Business 050203 business & management Modern portfolio theory
Zdroj:	Journal of Strategic Marketing. 31:140-153
ISSN:	1466-4488 0965-254X
DOI:	10.1080/0965254x.2021.1881148
Popis:	This study seeks to combine financial portfolio theory and dynamic customer segmentation in a coherent framework to propose possible optimal segmentations in terms of risk and profitability and def...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e54dd8c70ee85227cd1ef5fb8d05ff2d https://doi.org/10.1080/0965254x.2021.1881148 Zobrazit plný text záznamu