INTELLECTUAL PROPERTY: BRIEF OVERVIEW ON DENIAL OF THE TRADEMARK APLICATION
| Autor: | Gomes, WRB, Oliveira, RC, Kieling, AC |
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| Jazyk: | portugalština |
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.5281/zenodo.7278324 |
| Popis: | The mark can become the most important intangible asset of a business. One of the requirements for granting a Trademark in Brazil is to comply with specific rule. The law n° 9.279/1996 the regulate Industrial Property in the country, in its art.124 shows twentythree items with non-registration hypotheses. The objective of this research was to prospect which of these twenty-three items are more used by the examiners of the National Institute of Industrial Property when they analyze the merit of applications for trademark registration during the first half of 2022. The results showed the expressive use of item XIX which prohibits the registration of brand that reproduce or imitate, in whole or in part, other’s brand, demonstrating, in addition to lack of knowledge by applicants regarding the registration requirements, a problem of unregistrabilty in Brazil that reflects a certain tendency towards brand parasitism. Cite as: WRB Gomes, RC Oliveira, AC Kieling, LP Renck. "AINTELLECTUAL PROPERTY: BRIEF OVERVIEW ON DENIAL OF THE TRADEMARK APLICATION". In: Administração de Empresas em Revista, CENTRO UNIVERSITÁRIO CURITIBA - UNICURITIBA - VOLUME 4 - NÚMERO 40/2022 - CURITIBA/PR/BRASIL - PÁGINAS 414 A 435. |
| Databáze: | OpenAIRE |
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