Firm-specific advantages-product innovation capability complementarities and innovation success: A core competency approach
| Autor: | Yung-Chang Hsiao, Zheng-Xin Hsu |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Knowledge management
Sociology and Political Science Product innovation business.industry 05 social sciences Core competency Human Factors and Ergonomics Sample (statistics) Education 0502 economics and business New product development 050211 marketing Business Business and International Management 050203 business & management |
| Zdroj: | Technology in Society. 55:78-84 |
| ISSN: | 0160-791X |
| DOI: | 10.1016/j.techsoc.2018.06.009 |
| Popis: | The purpose of this study builds on a core competency perspective to examine the relationships among firm-specific advantages, product innovation capability, and innovative performance. This study propose that the role of product innovation capability is different in the relationships between two dimensions of firm-specific advantages (R&D orientation and marketing orientation) and the innovative performance. Regression analysis was used to test the hypotheses in a sample of 150 new product development cases. The empirical findings indicate that product innovation capability positively moderates the relationship between marketing orientation and innovative performance while R&D orientation affects the innovative performance primarily through the mediating effects of product innovation capability. Managerial implications and future research are discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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