Computerized marketing information systems

Autor:	Hartmut J. Will
Rok vydání:	1970
Předmět:	Marketing Dialectic Management information systems Marketing management Digital marketing Computer science business.industry Information system business Marketing research Demon Open system (systems theory)
Zdroj:	European Journal of Marketing. 4:146-159
ISSN:	0309-0566
DOI:	10.1108/eum0000000005192
Popis:	Examines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in detail. States that a system is a set of components which interact in a certain manner to achieve its goals; an open system is distinguished from a closed one by the fact that interaction exists with its environment; since most organisations must be considered as open systems, their environment becomes a dialectic part of any systems definition. Concludes that computerised marketing information systems will never be able to replace the questioning human mind.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e4fb2b52e0f3e7c67543d5e6dd191abc https://doi.org/10.1108/eum0000000005192 Zobrazit plný text záznamu