Attention to New Product Development in Alliances

Autor:	Ricarda B. Bouncken, Roman Barwinski, Martin Ratzmann, Jeffrey G. Covin
Rok vydání:	2020
Předmět:	ComputingMilieux_THECOMPUTINGPROFESSION Product innovation business.industry New product development ComputingMilieux_LEGALASPECTSOFCOMPUTING General Medicine Business Product (category theory) Industrial organization
Zdroj:	Academy of Management Proceedings. 2020:13748
ISSN:	2151-6561 0065-0668
Popis:	This paper extends the attention based view to alliances between buyer and supplier firms on product innovation. Attention of both firms increases when detailed specifications regarding the product...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e4eec5b94befec21afb1064cc25d799a https://doi.org/10.5465/ambpp.2020.13748abstract Zobrazit plný text záznamu