| Popis: |
Practitioners from politics, economics, and the civil society, but also scholars increasingly recognize that business contributions to a circular oriented transition of the society are founded in new business models. However, most research in this field remains theoretically conceptual and offers a rather static view of a complex and constantly changing reality. This study strives to contribute to the shift in the circular business model debate from its definitional and motivational aspects to the understanding of organizational dynamics connected to the efforts of firms that experimenting with circular oriented business configurations. Based on eight problem-centered expert interviews with business consultants, the study provides a set of propositions on how they are framing corporate transitions towards circular-sufficiency value creation systems. It reveals starting points for understanding patterns of circular change in firms, which may simultaneously serve as impulses for future research investigations. |
