An Analysis ofCorporate Rulein Globalization Discourse: Why We Need Rhetoric to Explain Conceptual Figures

Autor: Philip Eubanks
Rok vydání: 2008
Předmět:
Zdroj: Rhetoric Review. 27:236-258
ISSN: 1532-7981
0735-0198
DOI: 10.1080/07350190802126151
Popis: This article analyzes the conceptual metaphor Corporations Are Governments in order to demonstrate the integral relationship between the unconscious operations of metaphor emphasized by conceptual metaphor theory and explicit rhetorical influences such as linguistic choices, patterns of rhetorical response, and overarching narratives that are used to organize and evaluate evidence. It argues that conceptual metaphors are shaped significantly by a give-and-take among ideologically accented and often deliberately considered metaphors, metonymies, and narratives.
Databáze: OpenAIRE