Still Relevant? An Audience Analysis of Public and Government Access Channels

Autor:	Marcus Funk, Joseph D. Straubhaar, Wenhong Chen, Jeremiah Spence
Rok vydání:	2013
Předmět:	Public access Government business.industry Communication Survey data collection Advertising Business Public relations Audience analysis Practical implications Shut down Digital media Social capital
Zdroj:	Journal of Broadcasting & Electronic Media. 57:263-281
ISSN:	1550-6878 0883-8151
DOI:	10.1080/08838151.2013.816707
Popis:	The literature on public, educational, and government (PEG) access channels has focused on production rather than audience analysis, which hinders our understanding whether such channels remain relevant forums for public expression and a source of community information in an increasingly digitized and converging media landscape. To address this gap, this study draws on random sampled survey data in Austin, Texas to analyze the audience of PEG access channels. Findings suggest that public access television remains relevant for underprivileged populations, especially racial minorities and less educated people. Online media do not reduce the importance of cablecasting public access content to local residents. Compared to non-viewers, viewers of public access channels have significantly higher social capital. This research has practical implications because many PEG channels across America have been cut back or shut down due to budget cuts.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e488746607d90f9b06a94394a8b264da https://doi.org/10.1080/08838151.2013.816707 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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