| Autor: |
Niranjan Devkota, Shreedhar Khamcha, Sahadeb Upretee, Udaya Raj Paudel, Surendra Mahato |
| Rok vydání: |
2022 |
| Zdroj: |
Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition ISBN: 9781668446454 |
| DOI: |
10.4018/978-1-6684-4645-4.ch012 |
| Popis: |
Tourists' visits to rural areas are increasingly experiencing growth; however, there is no literature available to reveal how the Nepalese community has taken advantage of tourism as an opportunity to increase income. The study assesses the visitors' perception of homestay management in one of the indigenous homestay areas: Gabhar Valley, Nepal. Based on an explanatory research design, primary data was collected from 285 tourist guests using the structural equation modelling (SEM) technique which was applied to find the visitors perceptions about homestay management. This study found there is positive and significant influence on visitors' intension to visit using homestay. Variables such as environmental concerns indeed exert a positive influence on their subjective norms and perceived moral obligation, which in turn influence their intention to visit homestay as expected. This study concludes that as homestay programs contribute significantly towards environmental concern and rural livelihood, it is an effective tourism tool for economic sustainability. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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