Using Social Media for Business: Tools, Benefits and Pitfalls

Autor:	Alexandra Mittelstädt
Rok vydání:	2014
Předmět:	business.industry Social media Public relations business
Zdroj:	Internationale Trends in der Markenkommunikation ISBN: 9783658015169
DOI:	10.1007/978-3-658-01517-6_10
Popis:	Social media has become a powerful tool for companies to reach out and connect to customers. However, there still is a gap between actual social media use and a successful implementation. This chapter provides a hands-on instruction on how to strategically and effectively use social media for business.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e3fe060ef7b9d90f6898173757396397 https://doi.org/10.1007/978-3-658-01517-6_10 Zobrazit plný text záznamu