Childhood Memories Affecting Brand Loyalty and Consumption Behavior among Adult Consumers

Autor:	Rajagopal Rajagopal
Rok vydání:	2020
Předmět:	Consumption (economics) Management of Technology and Innovation Advertising Childhood memory Business and International Management Psychology Brand loyalty
Zdroj:	International Journal of Business Innovation and Research. 1:1
ISSN:	1751-0260 1751-0252
DOI:	10.1504/ijbir.2020.10031712
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e3f27d461af9b2dbe1d65e6c67ff4d12 https://doi.org/10.1504/ijbir.2020.10031712 Zobrazit plný text záznamu