The relationship between narcissism and consumption behaviors: A comparison of measures
| Autor: | Peter J. O'Connor, Chris Hughes, Hyun Seung Jin, Brett A. S. Martin |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Consumption (economics)
Admiration 05 social sciences 050109 social psychology 050105 experimental psychology Collective narcissism Prosocial behavior Negatively associated Narcissism medicine 0501 psychology and cognitive sciences medicine.symptom Psychology Rivalry Social psychology General Psychology |
| Zdroj: | Personality and Individual Differences. 141:196-199 |
| ISSN: | 0191-8869 |
| DOI: | 10.1016/j.paid.2019.01.014 |
| Popis: | This research examined the relationship between different measures of narcissism and a range of consumption behaviors. Measures of individual, communal, and collective narcissism were correlated with three sets of consumption behaviors termed vanity, self-improvement, and prosocial consumption behavior. Based on a sample of 552 MTurk users, it was found that all narcissism measures were positively associated with vanity behaviors. However, differences amongst narcissism measures emerged for self-improvement behaviors and prosocial behaviors. The admiration scale of the NARQ was positively associated with self-improvement and prosocial behaviors, whereas the rivalry scale of the NARQ was negatively associated with prosocial behaviors. The communal and collective narcissism scales were also positively associated with prosocial consumption behaviors. The results contribute to the narcissism literature by showing (1) which narcissism measures are most strongly related to consumption behaviors (2) that certain measures of narcissism are positively associated with some prosocial consumption behaviors, and (3) that individual, communal and collective narcissism are not strongly correlated with each other. |
| Databáze: | OpenAIRE |
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