A new look at the ethics of persuasion
| Autor: | Wayne C. Minnick |
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| Rok vydání: | 1980 |
| Předmět: | |
| Zdroj: | Southern Speech Communication Journal. 45:352-362 |
| ISSN: | 0361-8269 |
| DOI: | 10.1080/10417948009372464 |
| Popis: | This article suggests that effects rather than motives or methods become the definitive way of measuring the ethical quality of discourse. It also suggests that the supposed dichotomy between absolutist and relativist approaches to moral judgments is mistaken. Instead, approaches to moral judgment are seen as applications of consensual rules whose application follows a quasi‐juridical model. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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