Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge

Autor:	Daniil Muravskii, Snezhana Muravskaia, Maria Smirnova
Rok vydání:	2021
Předmět:	Marketing Persuasion Communication media_common.quotation_subject Political science Advertising media_common Brand alliances
Zdroj:	International Journal of Advertising. 41:1282-1313
ISSN:	1759-3948 0265-0487
DOI:	10.1080/02650487.2021.2003668
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e397d5123f4b90b9c118c7fb01588a0a https://doi.org/10.1080/02650487.2021.2003668 Zobrazit plný text záznamu