| Popis: |
Frugal innovation is on the rise (Levanen et al. 2016). Practitioners and academics increasingly acknowledge the promising potential of developing frugal products for both emerging and industrialized countries. However, the frugal innovation literature still lacks a universal conceptualization of product frugality, an adequate operationalization, and an investigation of the anticipated consequences of product frugality, for example, in the form of high adoption rates. Our study addresses these gaps in the current literature. |
