FRAMING HYPOTHESIZED MODEL FOR CRM PRACTICES IN BANKS: APPLICATION OF CONFIRMATORY FACTOR ANALYSIS

Autor:	R. Manohar, S. Sheik Abdullah, M. Manikandan
Rok vydání:	2016
Předmět:	Customer knowledge Framing (social sciences) Knowledge management business.industry Content validity Local language Judgment sample Marketing business Scale construction Psychology Confirmatory factor analysis Structural equation modeling
Zdroj:	ICTACT Journal on Management Studies. 2:252-258
ISSN:	2395-1664 2395-1656
Popis:	This study has been conducted to frame the hypothesized model of CRM practices in banks. The scale construction consists of 25 statements, under five dimensions such as, Customer Acquisition, Customer Response, Customer Knowledge, Customer Information System and Customer Value Evaluation. In total 175 respondents were selected for this study on the basis of judgment sampling technique. To perceive the high content validity the researcher translates the interview schedule into local language in a printed manner. The factor analysis has been applied to reduce the data. But the factors in each dimension with the cut off score 0.5; the researcher considers all the factors to construct the model and checked it through Confirmatory factor analysis. The input data for CFA is through the output yield by the pattern matrix method of factor analysis in SPSS.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e36aa0652190d63560b59cf6cdc60843 https://doi.org/10.21917/ijms.2016.0035 Zobrazit plný text záznamu