Development of an internal marketing strategy for a trading enterprise
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
ÑÑимÑлиÑование ÑоÑÑÑдников
staff incentive ÑазÑабоÑка ÑиÑÑÐµÐ¼Ñ Ð¼Ð¾ÑиваÑии ÑиÑÑема моÑиваÑии ÑоÑÑÑдники пÑедпÑиÑÑÐ¸Ñ ÑоÑговли employees of a trading enterprise motivation system development of the motivation system |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-3246 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «РазÑабоÑка ÑÑÑаÑегии внÑÑÑеннего маÑкеÑинга пÑедпÑиÑÑÐ¸Ñ ÑоÑговли».ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена ÑазÑабоÑке ÑÑÑекÑивной ÑиÑÑÐµÐ¼Ñ Ð¼Ð¾ÑиваÑии ÑоÑÑÑдников пÑедпÑиÑÑÐ¸Ñ ÑоÑговли Ñ ÑелÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÑекÑивноÑÑи Ð¸Ñ ÑабоÑÑ. РпÑоÑеÑÑе иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñли ÑеÑÐµÐ½Ñ ÑледÑÑÑие задаÑи:1. ÐзÑÑение ÑеоÑеÑиÑеÑÐºÐ¸Ñ Ð¾Ñнов моÑиваÑии ÑоÑÑÑдников пÑедпÑиÑÑÐ¸Ñ ÑоÑговли.2. ÐÐ±Ð·Ð¾Ñ Ð¾ÑновнÑÑ Ð¼ÐµÑодов оÑенки моÑиваÑии ÑоÑÑÑдников.3. ÐÑÑледование ÑÑÑеÑÑвÑÑÑей ÑиÑÑÐµÐ¼Ñ Ð¼Ð¾ÑиваÑии ÑоÑÑÑдников ТР«Ðева Ðилк».4. РазÑабоÑка ÑÑÑекÑивной ÑиÑÑÐµÐ¼Ñ Ð¼Ð¾ÑиваÑии ÑоÑÑÑдников пÑедпÑиÑÑÐ¸Ñ ÑоÑговли ТР«Ðева Ðилк»5. ÐÑенка ÑкономиÑеÑкой ÑÑÑекÑивноÑÑи ÑазÑабоÑанной ÑиÑÑемÑ.РабоÑа вÑполнÑлаÑÑ Ð² ÐбÑеÑÑве Ñ Ð¾Ð³ÑаниÑенной оÑвеÑÑÑвенноÑÑÑÑ Â«Ðева Ðилк». Ð Ñ Ð¾Ð´Ðµ ÑабоÑÑ Ð±Ñли ÑаÑÑмоÑÑÐµÐ½Ñ Ð´ÐµÐ¹ÑÑвÑÑÑие меÑÐ¾Ð´Ñ Ð¼Ð¾ÑиваÑии ÑоÑÑÑдников, в Ñ.Ñ. маÑеÑиалÑнÑе и немаÑеÑиалÑнÑе, пÑоведена оÑенка Ð¸Ñ ÑÑÑекÑивноÑÑи.РезÑлÑÑаÑом ÑабоÑÑ ÑÑала ÑазÑабоÑка Ð´Ð»Ñ ÐÐР«Ðева Ðилк» ÑÑÑекÑивной ÑиÑÑÐµÐ¼Ñ Ð¼Ð¾ÑиваÑии ÑоÑÑÑдников, Ñ Ð¿Ð¾Ð¼Ð¾ÑÑÑ Ð²Ð½ÐµÐ´ÑÐµÐ½Ð¸Ñ ÑиÑÑÐµÐ¼Ñ KPI и «ÐаÑеÑеÑий». ÐÐ°Ð½Ð½Ð°Ñ ÑиÑÑема бÑла пÑедложена к внедÑениÑ. The theme of the final qualification work: "Development of an internal marketing strategy for a trading enterprise." This work is devoted to the development of an effective system of motivation for employees of a trade enterprise in order to increase the efficiency of their work. During the research, the following tasks were solved:1. The study of the theoretical foundations of the motivation of employees of a trade enterprise.2. Review of the main methods for assessing the motivation of employees.3. Research of the existing system of motivation of employees of Trade House "Neva Milk".4. Development of an effective system of motivation for employees of the trade enterprise Trade House "Neva Milk"5. Evaluation of the economic efficiency of the developed system.The work was carried out in the Neva Milk Limited Liability Company. In the course of the work, the existing methods of motivating employees were considered, incl. tangible and intangible, their effectiveness was assessed.The result of the work was the development of an effective employee motivation system for Neva Milk LLC, through the implementation of the KPI system and the Cafeteria. This system was proposed for implementation. |
| Databáze: | OpenAIRE |
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