How Artificial Intelligence Will Change the Future of Tourism Industry: The Practice in China
| Autor: | Aiyuan Zhu, Lanyu Ning, Yanzheng Tuo |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Government
business.industry media_common.quotation_subject 010102 general mathematics Perspective (graphical) 01 natural sciences GeneralLiterature_MISCELLANEOUS 0103 physical sciences Robot 010307 mathematical physics Artificial intelligence 0101 mathematics Prejudice China business Tourism media_common |
| Zdroj: | Information and Communication Technologies in Tourism 2021 ISBN: 9783030657840 |
| DOI: | 10.1007/978-3-030-65785-7_7 |
| Popis: | In the future, artificial intelligence (AI) is likely to substantially change both the tourism industry and tourist behavior. At present, research on artificial intelligence and tourism is receiving widespread attention, but most of them focus on a certain subject or a specific aspect of the tourism industry. For example, artificial intelligence influences the behavior of tourists and tourism enterprises. The analysis of the impact of artificial intelligence on the tourism industry as a system is still insufficient. Therefore, this research proposes a multi-dimensional framework from an industry perspective based on the existing definition of artificial intelligence. The framework involves three aspects: the level of intelligence, task types, and whether artificial intelligence is embedded in robots. The authors use a large number of Chinese practice cases to investigate how AI affects the tourism industry, then put forward a research agenda to analyze how destination government, tourism enterprises and tourist experience will change in the future. Finally, they highlight important issues related to privacy, prejudice and ethics. |
| Databáze: | OpenAIRE |
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