The Price That Binds: Perceived Fairness and the Effectiveness of Restricted Price Promotions

Autor:	Shangwen Yi, David J. Hardisty, Dale W. Griffin, Thomas Allard
Rok vydání:	2023
Předmět:	History Polymers and Plastics Business and International Management Industrial and Manufacturing Engineering
Zdroj:	SSRN Electronic Journal.
ISSN:	1556-5068
DOI:	10.2139/ssrn.4384646
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e317cb1374a59954db1cbd2b1367250e https://doi.org/10.2139/ssrn.4384646 Zobrazit plný text záznamu