Strategies for wine territories and clusters: why focus on territorial governance and territorial branding?

Autor: Steve Charters, Valéry Michaux
Rok vydání: 2014
Předmět:
Zdroj: Journal of Wine Research. 25:1-4
ISSN: 1469-9672
0957-1264
DOI: 10.1080/09571264.2014.871119
Popis: In June 2012 Neoma Business School1 hosted a research day, entitled ‘Strategies for Wine Territories: Clusters, Governance and Branding’. The aim of this event was to stimulate an exchange on the r...
Databáze: OpenAIRE
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