Efficacy of associative versus dissociative strategies in producing extreme affective ratings of a stimulus person

Autor: Walter Leginski, Richard R. Izzett
Rok vydání: 1971
Předmět:
Zdroj: Psychonomic Science. 24:161-162
ISSN: 0033-3131
DOI: 10.3758/bf03335551
Popis: In a test of a hypothesis that conveying information about a stimulus person via associative linkage would produce more extreme affective ratings of the stimulus person than conveying information via dissociative linkage, 124 Ss were assigned randomly to one of four treatment conditions: (1) positive information conveyed via an associative link; (2) positive information conveyed via a dissociative link; (3) negative information conveyed via an associative link; and (4) negative information conveyed via a dissociative link. In support of the hypothesis, results indicate that conveying information via associative linkage produces more extreme affective ratings of the stimulus person.
Databáze: OpenAIRE