Face to face and telephone surveys in terms of sampling representativeness: a multidimensional analysis

Autor:	Ignacio García Lautre, M. Isabel Landaluce Calvo, Elena Abascal Fernández, Vidal Díaz de Rada Igúzquiza
Rok vydání:	2010
Předmět:	Statistics and Probability Telephone survey Multidimensional analysis Face-to-face Multiple correspondence analysis General Social Sciences Sampling (statistics) Advertising Sample (statistics) Bivariate analysis Psychology Representativeness heuristic
Zdroj:	Quality & Quantity. 46:303-313
ISSN:	1573-7845 0033-5177
DOI:	10.1007/s11135-010-9353-5
Popis:	This paper analyzes sample structure in a survey-based research project using both face-to-face and telephone survey techniques, at a time when the telephone survey has completely ousted the face-to-face survey; particularly in electoral studies. Multiple Correspondence Analysis is applied to the data from a political poll conducted prior to regional elections held in Spain’s Autonomous Community of Galicia in which half of the questionnaires were administered by telephone and the other half via face-to-face interview. Unlike other studies—that use a partial approach based on bivariate analysis—this one examines all the sociodemographic variables simultaneously.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e2c7067b884519298aed3691775f2bbd https://doi.org/10.1007/s11135-010-9353-5 Zobrazit plný text záznamu Full text from SpringerLink