Popis: |
The market is expanding quickly across all sectors, giving service providers access to a larger user base. Better offers have led to increased competition, creative new business ideas, and rising costs for acquiring new customers. Service providers understand how crucial it is to keep clients on-site in such a brief setup. Service providers must therefore prevent churn, a condition that occurs when a customer decides not to use a company's services any longer. This study examines the most widely used machine learning algorithms for churn prediction, not just in the banking industry but also in other businesses that place a high value on customer engagement. |