Predictors of Consumer Digital Television Awareness in the United States

Autor:	Michel Dupagne
Rok vydání:	2006
Předmět:	Television viewing High-definition television Multimedia business.industry Emerging technologies Communication media_common.quotation_subject Regression analysis Advertising computer.software_genre Telephone survey Media use Perception Digital television business Psychology computer media_common
Zdroj:	Communication Research Reports. 23:119-128
ISSN:	1746-4099 0882-4096
DOI:	10.1080/08824090600669095
Popis:	A national telephone survey was conducted with 486 adults to profile early knowers of digital television (DTV) based on demographics, media use, the perceived complexity and relative advantage of new technologies, and ownership of communication technologies. Age, educational level, television viewing, and ownership of communication technologies were all significant predictors of DTV awareness, but contrary to expectations, no other media use variable and no perceptual variable determined the respondents' level of DTV awareness in the regression analysis.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e2940ae860e396f410f43da09b18c5e6 https://doi.org/10.1080/08824090600669095 Zobrazit plný text záznamu