Autor:	Henrik Linden, Sara Linden
Rok vydání:	2016
Předmět:	Information retrieval Ideal (set theory) Point (typography) Computer science Discourse analysis Representation (systemics) Epistemology
Zdroj:	Fans and Fan Cultures ISBN: 9781137501271
DOI:	10.1057/978-1-137-50129-5_4
Popis:	In this chapter we will give some background to concepts such as text, discourse and representation, as these are all important theoretical tools that will help us understand how and why fans are perceived as deviant in some media and public discourses, while they are regarded to be ideal consumers from a marketing and business point of view.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e238814797483243a5f7a4bc56990c39 https://doi.org/10.1057/978-1-137-50129-5_4 Zobrazit plný text záznamu